Marketing

In November the Ginger Team prepared for a whirlwind 6 month tour of the United States with a quick hop over to the UK to cover all of the exciting conferences we had booked ourselves for. Speaking for trade show employees’ at large, attending conferences as a company is an immense undertaking. There is definitely more planning and coordination required than it may appear to the casual onlooker. With that said, there’s certainly not a more rewarding experience that an employee can take part in.

Working in sales, you’ll often hear that interacting with customers can be quite the experience, admittedly, good and bad. Customers have the unique ability to make your heart race and put a smile on your face at the same time. Though, it’s through customer interaction that sales people grow, and most importantly products improve.  Customer feedback is imperative to the growth of products, as well as for new developments. There is no better way to obtain this information than to go where the customers are.

Traveling to six large conferences has been a way to understand which customers are interested in specific Ginger features and what aspects of Ginger garner the most applause. This information is both very interesting and helps move the software forward in a way that will please the most customers and prospective customers. While traveling to the 2009 IDA conference, Ginger’s ability to decipher unusual spelling mistakes and correct multiple errors within a sentence was a major crowd pleaser, as most of the attendees worked with or were the parent of a child who has dyslexia or a similar learning disability.

While at the very large BETT show in London, Ginger Premium’s Text-To-Speech (TTS) ability was an absolute necessity for many of the English Language Learners attending the show, as it enabled users to hear the difference between their initial sentence which contained all of their errors and the corrected sentence. Ginger’s Text-To-Speech (TTS) feature is ideal for helping users learn pronunciation and key in deciding between the appropriate words when looking at Ginger’s alternative correction options. Ginger’s TTS was also highly coveted amongst the many low visions users who visited Ginger’s booth at the 2010 CSUN show.

I’d have to say when it comes to assistive technology, there are so many products on the market that it can be difficult to stand out from the pack. This becomes especially evident at large conferences. However, due to Ginger’s consistently accurate corrections of spelling errors and grammar mistakes  that those with learning difficulties often make, we soon become the buzz of the crowd.  Anyone specializing in teaching disabilities is happy to come and see a Ginger demonstration, and even happier when they learn about Ginger’s Frequent Error reports. These are reports that educators and AT Specialists can use to actually see which errors a student is making, and in turn, use them to guide their day to day instruction.

Over the past six months, the Ginger Team was able to demonstrate new features and improved corrections from show to show. While the conference schedule for Ginger Software slows down, with only one remaining trip to San Francisco for the PEN EdRev 2010 (Parents Education Network) show at AT&T Park on April 17th, 2010, the Ginger Team is already looking forward to another busy conference season in the fall.

Remember to follow Ginger on Facebook & Twitter to stay current with Ginger Software.

Most would expect to witness the height of European fashion while traveling to London. Though, on Ginger Software’s recent trip to the UK, not only did they launch the next big accessory, but they had an overwhelming debut at the 2010 British Education and Training Technology Exhibition in London.

2010 was Ginger’s first year at the BETT exhibition, and while we did not actually launch a fashion line, Ginger did have one of the hottest giveaways at the show. The ‘I Love Ginger’ tote bag went form a novel idea to the must-have item of the show.

Giveaways aside, the Ginger booth, located in the special needs section of the exhibition, was busy from the start of the day until the end. Unlike some of the other shows that Ginger has participated in, BETT resides on the international level and was a wonderful opportunity to really spread the word about Ginger. The show attracted educators, assistive technology professionals, parents and many more! For the first time in Ginger’s history we also provided our FREE 14-day trial to visitors to our booth, in the form of a disc.

To see more pictures from BETT, go to the Ginger Software Facebook Page.
After returning from London, Ginger took a short hiatus before departing for the 2010 ATIA Show (Assistive Technology Industry Association) in Orlando; a welcomed trip out of the cold Boston, MA weather where Ginger’s headquarters are located. Like BETT, ATIA was another great show for Ginger to participate in, drawing crowds from around the United States. This year, Ginger was lucky to have Brian Friedlander, fellow Ginger Blog writer on hand to assist in their booth.

Not only did Brian assist at the booth, he also made a presentation during one of the breakout sessions about the up-and-coming Assistive Technologies on the market, Ginger included of course!

Where is Ginger’s next appearance? At the 2010 TCEA Show in Austin, Texas from February 8-12, 2010. Remember to stop by the Ginger booth if you are attending. We will be in booth 1652.

Remember to follow Ginger on Twitter, we always tweet live from the conferences!

How many times have you schemed up a New Year’s Resolution?  If you are anything like me, you probably come up with at least one each year. Now, the more important question, how many years have you kept to your resolution?

Like you, I have heard them all. The crazy diets, the gym memberships, the book a month you plan to read….let’s be honest the list goes on and on.  Not to mention, some of these resolutions can be very costly. Have all the previous year’s taken their toll and you did not even bother to come up with one this year?

Well, what about a resolution that enabled you to learn, to write better, and most of all, created self-confidence. I’ll be the first to admit it sounds a bit like a gimmick you’d hear on an infomercial at 2AM. It's not!  All of these objectives are possibilities that can occur by adopting Ginger into your life.

Whether you’re a high school student preparing for college in the fall, or a cubicle resident like myself; Ginger is the only tool on the market that can do all of the above and much more in one click.  

Correcting spelling and grammar mistakes with unmatched accuracy, Ginger will ensure that your written work is free of errors. Whether it’s a tweet on Internet Explorer about the long line for a coffee, or an email to your most cherished client, you can rest assured that with Ginger on your PC your writing will improve.

It’s not too late to make superior writing your New Year’s resolution.

Try Ginger today, take advantage of our 20% New Year’s Discount, unless you would rather 400 sit ups at the gym?

www.gingersoftware.com

Well, it’s that time of the year again. The malls are crowded, people are on edge and we all have the same thought on our minds. What to buy our loved ones this holiday season?  Choosing the right gift can be like finding a needle in a haystack. Sweaters as far as the eye can see! Knickknacks and gadgets coming out of the woodwork! Toys with hundreds of pieces and instruction manuals that rival a novel in length; all of which may be adored for a time and then placed aside eventually.

Imagine that you could give the gift of confident, error free writing. What if we told you, you could do it at half the cost!

Just in time for the holidays Ginger is announcing a 50% off sale on home user licenses. Visualize giving your son or daughter confidence that will make them feel better when they head out the door for school; knowing the report they are carrying is free of errors and misused words. Think of the joy that will continue year round as they work independently and their writing improves with the help of Ginger’s Frequent Error Reports. 

Not limited to those in the academic world, Ginger makes the perfect gift for the writer who could use a little assistance at the office. Just think, no more emails from the boss about a spelling error he noticed in your email to the client.  Truly, a joyful world!

Confident, error free writing at home, work or school, that’s what’s in this holiday season!