Ginger Software at the 60th Annual International Dyslexia Association Conference

After four days of exhibition at The 60th Annual International Dyslexia Association Annual Conference, in Orlando, Miki Feldman-Simon, Vice President of US Operations, and Joseph McCarthy, Sales and Marketing Manager, returned to Ginger Software Headquarters in Lexington to regale the staff on the success of the conference.

Located at booth #307 (pictured below), Ginger Software was kept on their toes as many conference attendees stopped by for a demonstrations of this “revolutionary new software”. This year’s IDA conference marked the first for Joseph McCarthy who noted that seeing the faces of the conference attendees when Ginger performed its corrections and hearing how this software will change the lives of sons, daughters, and students was a rewarding experience.

Many of the attendees who visited, started conversations with Miki and Joseph by saying,

                                                “Margaret, told me I had to stop here.”

                                “Sam said if there was one booth to visit this year it was yours.”

It seemed as though Ginger’s reputation traveled by word-of-mouth from one attendee to the next like wildfire, and kept our booth hosts very busy. In a turn of events, attendees voiced one unexpected disappointment with Ginger; they could not walk away from the booth with software in-hand. Many attendees were ready to make their purchase as soon as their demonstration was complete. Should there be any disappointment, this is the best one to have! Though, all attendees were assured that both a 14 Day Free Trial and Ginger's Online Store awaited their return home.

This year’s IDA conference was filled with glory for Ginger Software. Not only did Ginger unveil a commercial product for consumers to purchase and enhance their lives, but Ginger also sponsored the First Annual Dyslexia Dash. Congratulations were certainly in order to the IDA and the organizers of the Dash as they met and exceeded their goal of $40,000, to raise a total $43,352. Having heard of the charitable cause that was about to unfold a very special guest appeared to take part in the 5k Dash. Seen below with Joseph and Miki, the star of Disney himself, Mickey Mouse, donned his festive track garb and got all of the participants ready for their run!

After Miki provided the opening remarks and thanked the IDA and all of the participants, the Dash was off!

Pictured below, our very own Miki and Joseph crossing the finish line with their Ginger Water Bottles in- hand which every participant received when they completed the Dash.

After a successful Journey to Florida, Miki and Joseph eagerly await their trip to Phoenix where the 61^st IDA conference will be held next year.